Search Engine Marketing Statistics

PEW Internet & American Life Project
“84% of internet users have used search engines. On any given day, 56% of those online use search engines”
January 23, 2005

Direct Marketing Association
“Search engines are the way most people (85 percent) find new sites, and the way most businesses find new sources for products and services.”
September 15, 2004

Hitwise Competitive Intelligence
“70.02% of traffic to the 'Computers and Internet - Search Engines and Directories' category was directed at local sites”

December, 2005

NUA - World Internet trends and statistics
“Australian businesses earned AUS $43 billion (USD24 billion) in online revenue from December 2000 to mid 2002”
November 29, 2002

comScore Networks

“[A] vast majority of Search-influenced buying occurs either offline or in subsequent internet user sessions”
December 13, 2004

Hitwise Competitive Intelligence
“5 out of the top 20 websites in Australia are search engines”
December, 2005

Australian Bureau of Statistics
“At the end of March 2005, total Internet subscribers in Australia numbered 5.98 million”
March 31, 2005

NUA
“Portals and search engines continue to be the most popular websites in Australia”
October 21, 2002

Penn State Live
“Web users are picky and impatient, typically visiting only the first three results from a query, with one in five searchers spending 60 seconds or less on a linked Web document, according to Penn State researchers”
June 25, 2003

eMarketer
“Nearly 35% of the total online ad spend will go to search”
February, 2004

Hitwise Competitive Intelligence
"The most popular search engine is 'www.google.com.au' representing 57.49% of all searches for a 12 week period"
December, 2005

Morgan Stanley
“Internet usage should continue to grow rapidly 20-30% annually for the next few years”
October, 2004

Bunnyfoot University

“Internet advertising spend is considered vital to the Internet’s continuing success, spending is increasing quarter on quarter”
March 2, 2004

Hitwise Competitive Intelligence
"Based on data for the 12 week period ending 17/12/2005, 27.16% of Google's visitors are between the ages of 25 to 34"
December, 2005

If you would like to see a particular topic covered in this section please contact the Hitwise Search Marketing Division.