Hitwise University - Maximising Search During an Economic Downturn

Wednesday 24th September 2008
1:00pm (Australian Eastern Standard Time)

Join Hitwise for an overview of recent Australian consumer search trends during an economic downturn, covering three key industries: financial services, travel and retail. Marketers will gain insights into search marketing tactics that drive business outcomes, with topics including:

• Monitoring how consumers actually search during an economic downturn.

• Leveraging generic terms for new customer leads.

• Benchmarking paid search spend against industry average.

• Implementing best practice SEO, PPC and Landing Page Optimisation strategies.

Presenters:

• Sandra Hanchard, Hitwise Senior Analyst

• Stuart McKeown, Hitwise Search Marketing Product Director

Fields marked with an asterisk (*) are mandatory