Contact: Matt Tatham - Hitwise - 1.212.380.2939

Heather Dougherty Named Director of Research for Hitwise

NEW YORK, NY - January 30, 2007 - Hitwise, the leading online competitive intelligence service, today announced that veteran online analyst Heather Dougherty has joined the company as director of research. Dougherty is a leading authority for the online retail industry with more than 10 years of research and online analyst experience.

"Heather is a well known and respected figure within the online industry," said Bill Tancer, general manager of global research at Hitwise. "Her retail experience, coupled with a solid understanding of the online market, is a tremendous asset for our business."

Dougherty joins Hitwise from Nielsen Online, where she served as the senior retail analyst providing strategic analysis on the industry and publishing research projects. Prior to Nielsen, Dougherty spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.

Dougherty earned a Bachelor of Science in Business Administration and Marketing from The Ohio State University. She speaks frequently at industry events such as Shop.org, Internet Retailer, Ad:tech and Search Engine Strategies.

Dougherty also will post analysis to the Hitwise research blog available at: http://weblogs.hitwise.com/heather-dougherty

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.