Contact: Matt Tatham - Hitwise - 1.212.380.2939

Hyundai, Paramount and GoDaddy See Big Traffic Spikes on Super Bowl Sunday

NEW YORK, NY - February 7, 2008 - Hitwise, the world's leading online competitive intelligence service, announced the Super Bowl XLII advertiser websites with the largest increases in market share of visits on Super Bowl Sunday (Feb. 3, 2008) were Hyundai (www.hyundaigenesis.com), up 1450 percent versus Saturday, Feb. 2, 2008, Paramount’s Ironman Movie (www.ironmanmovie.com), up 800 percent and GoDaddy.com, which increased 616 percent.

Several large advertisers within the Food and Beverage industry opted not to feature URLs in their advertisements, but still experienced lifts in traffic due to the strength of their brand and popularity of some of the advertisements. Anheuser-Busch’s websites Budlight.com and Budweiser.com increased 100 percent and 25 percent on Sunday from the previous day, respectively. Both the Budweiser and Bud Light brands were advertised multiple times during the game without the inclusion of a URL. Traffic to beverage websites such as Pepsi.com (Pepsi only promoted the Pepsi Stuff campaign with a URL) and Coca-Cola.com increased 76 percent and 33 percent, respectively, from the previous day.

"Advertisers have learned that they can rely on the buzz about Super Bowl advertisements to help drive repeated viewing of the commercials, but those who failed to include and barely featured their URLs lost an opportunity for consumers to actively engage with their brand," said Heather Dougherty, Director of Research, Hitwise. "Everyone should seek to maximize the investment through an integrated marketing campaign that includes the online elements such as websites, search results, and social media."

Several websites experienced increased in market share of visits the day after the game based upon their popularity with viewers, E*Trade, who’s talking baby ad received positive reviews from consumers and the press, increased 175 percent on Monday, February 4, 2008. FedEx.com received a 136 percent increase in traffic and also ran a sub-domain - fedex.com/pigeons for their commercial. The website for Will Farrell’s upcoming movie, Semi-Pro (www.semiprothemovie.com), also increased 133 percent on Monday from the previous day.  

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.