Hitwise Launches Election 2008 Data Center To Provide Online Insights Into Its Candidates and Politics Category

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Hitwise Launches Election 2008 Data Center

To Provide Online Insights Into Its Candidates and Politics Category

Weekly Data includes Top Candidate Websites, Top Political Search Terms and More

NEWYORK, NY - August 7, 2007 - Hitwise, the leading online competitive intelligence service, today announced the launch of its new Election 2008 Data Center, providing online usage data surrounding the 2008 US presidential election. This new feature to the Hitwise Data Center highlights which candidates are the most visited online and which candidates generate the highest volume of searches. This sample of Hitwise data is publicly available to political enthusiasts, marketers, bloggers, academics, and the media.

“As the Internet continues to evolve as a major communications channel for candidates and a platform for the public to research issues, we are delighted to share insights on how American Internet users react to political campaigns and policies online as the election unfolds,” said Tessa Court, chief marketing officer, Hitwise.

Hitwise Election 2008 data is based on the online usage and search behavior of how more than 10 million US Internet users interact with more than 1 million websites across more than 160 industry categories.

The Hitwise Election 2008 Data Center is located on the Hitwise website at:

http://www.hitwise.com/political-data-center. The data updates every Tuesday and RSS feeds are available on the following topics:

Custom Category of Republican Presidential Candidates - Weekly US Market Share of Visits
Weekly rankings for the week ending 08/04/2007
Rank	Candidate	Domain	Market Share %
1	Ron Paul	www.ronpaul2008.com	44.16%
2	Mitt Romney	www.mittromney.com	16.13%
3	Rudy Giuliani	www.joinrudy2008.com	11.78%
4	John McCain	www.johnmccain.com	9.74%
5	Mike Huckabee	www.mikehuckabee.com	9.20%
6	Duncan Hunter	www.gohunter08.com	3.79%
7	Sam Brownback	www.brownback.com	3.49%
8	Tommy Thompson	www.tommy2008.com	1.71%
Note - the Hitwise data is based on a custom category of Republican websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

Custom Category of Democrat Presidential Candidates Weekly US Market Share of Visits
Weekly rankings for the week ending 08/04/2007
Rank	Candidate	Domain	Market Share %
1	Barack Obama	www.barackobama.com	40.64%
2	Hillary Clinton	www.hillaryclinton.com	24.20%
3	John Edwards	www.johnedwards.com	18.36%
4	Joe Biden	www.joebiden.com	4.49%
5	Chris Dodd	www.chrisdodd.com	4.11%
6	Mike Gravel	www.gravel2008.us	2.90%
7	Bill Richardson	www.richardsonforpresident.com	2.74%
8	Dennis Kucinich	www.dennis4president.com	2.56%
Note - the Hitwise data is based on a custom category of Democratic websites for only those presidential candidates that have officially announced their candidacy ranked by US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.
Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISP’s around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.