Data Includes Online Purchasing Behavior from Competitive Sites

New York, NY - June 26, 2006 – Hitwise http://www.hitwise.com, the leading online competitive intelligence service, today announced the launch of Hitwise Conversions. Hitwise Conversions is a new custom reporting capability that provides clients with insight on how online users navigate within specific sections of competitive websites.

Hitwise Conversions can be customized to meet the needs of marketers, reporting on a range of data points such as promotional pages, shopping cart activity, registration page completion, loan application submissions, auction bids and user interaction within a specific channel of a site. This flexibility allows clients to understand consumer preferences and purchase behavior on competitive websites.

According to Stuart Parish, Marketing Manager for Travelocity UK, "Hitwise Conversions provides an added layer of insight which allows us to determine how we compete against key competitors in specific product areas. Hitwise Conversions is an important input for us to understand how certain product searches convert for our competitors' websites."

In addition, Hitwise Conversions will enable marketers to gauge the success of various traffic generation strategies, by reporting on which specific search terms, demographic profiles and traffic from upstream websites have led to the highest conversion rates on a competitor’s website.

"Hitwise Conversions offers our clients a deeper view into competitive online marketing activities. This new capability has already benefited our clients as they monitor competitor promotions, product offerings and customer engagement strategies," said Chris Maher, EVP of Global Sales of Hitwise. "We can identify the key traffic drivers to a website that lead to conversions, including search terms. For example, we can identify a keyword that leads to a hotel or flight booking online to a travel site. Hitwise Conversions brings a whole new level of informed online marketing strategy to clients."

Hitwise Conversions is available to existing Hitwise clients.

Contact: Matt Tatham - Hitwise – 1.212.380.2939

About Hitwise:

Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com. For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst blog at weblogs.hitwise.com.