Google Receives Nearly 68 Percent of U.S. Searches in April 2008

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Google Receives Nearly 68 Percent of U.S. Searches in April 2008

Search leader reaches all-time high - up 4 percent year-over-year

Search Engines account for 29 percent of visits to Online Video websites

NEW YORK, NY - May 14, 2008 - Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 67.90 percent of all U.S. searches in the four weeks ending April 26, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.28, 6.26 and 4.17 percent respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.

Percentage of U.S. Searches Among Leading Search Engine Providers

Domain	Apr.-08	Mar.-08	Apr.-07
www.google.com	67.90%	67.25%	65.26%
search.yahoo.com	20.28%	20.29%	20.73%
search.msn.com	6.26%	6.65%	7.77%
www.ask.com	4.17%	4.09%	3.69%

Note: Data is based on four week rolling periods (ending 4/26/08, 3/29/08, 4/28/07) from the Hitwise sample of 10 million US Internet users.
* - includes executed searches on Live.com and MSN Search.

Source: Hitwise

Google an Increasing Source of Traffic to Key Industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2008 to April 2007, the Travel, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double digit increases in their share of traffic coming directly from search engines.

U.S. Category Upstream Traffic from Search Engines and Google - April 2008

Category	Percent of Category Traffic from Search Engines, Apr-08	Percent Change in Share of Traffic From Search Engines, Apr-08 - Apr-07	Percent of Category Traffic from Google, Apr-08	Percent Change in Share of Traffic From Google, Apr-08 - Apr-07
Health and Medical	46.00%	3%	30.73%	4%
Travel	33.94%	8%	23.31%	16%
Shopping and Classifieds	25.40%	0%	16.61%	4%
News and Media	21.88%	8%	14.60%	11%
Entertainment	23.79%	15%	15.20%	17%
Business and Finance	18.08%	12%	11.65%	22%
Sports	12.43%	17%	8.37%	24%
Online Video*	28.88%	35%	19.70%	46%
Social Networking*	16.74%	17%	10.08%	17%

All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
* denotes custom category

Source: Hitwise

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at Hitwise.

For up to date analysis of online trends, please visit the Hitwise Intelligence - Analyst Weblogs and the Hitwise Data Center.