CBS.com Market Share of Online Visits Increased 41 Percent for 2007-2008 Television Season

ABC.com Nips NBC.com for Average VisitPercentage;

American Idol the most visited broadcast TV show website

ABC.com received 27.14 percent of U.S. visits among the six websites within a custom category of networks followed by NBC.com with 27.01 percent. CBS.com received the third largest average market share of U.S. visits with 21.51 percent, followed by FOX with 17.54 percent. The CWTV.com website received 6.61 average percent of U.S. visits and the MyNetworkTV.com received .19 percent of all U.S. visits among the six broadcast networks for the weeks ending September 29, 2007 - May 24, 2008.

The CW website received the second largest growth in average visits, receiving a 27 percent increase. FOX.com and aggregated websites to the domain saw a 6 percent increase in visits.

"Online traffic among the networks has become increasingly more competitive. Media executives must understand how their programming and promotion investments have fared against the competition in order to fuel future decisions," said Heather Dougherty, research director at Hitwise. "The continued popularity of reality television shows, especially during the writers' strike, has also translated to online visits, helping to drive traffic as fans seek additional content about their favorite stars."

Users spent the most time on CBS.com during the 2007-08 Season

For the 2007-08 Broadcast television season, CBS.com had the largest amount of time spent on their website with users spending an average of 10 minutes and 24 seconds. This represented a 39 percent increase compared to the 2006-07 season and largest among the six websites. NBC.com had the second largest amount of time spent on their website with 10 minutes and 7 seconds followed by CWTV.com with 9 minutes and 42 seconds. The ABC.com website received the second largest increase in time spent, 27 percent, on their website compared to the previous season.

American Idol Top Visited Website

AmericanIdol.com was the most visited broadcast network television show website among a custom category of selected show websites from the six leading broadcast networks for the 2007-08 television season. Among the custom category of more than 100 television show websites, AmericanIdol.com received an average of 14.01 percent of all U.S. visits to websites within the category.

NBCs Deal or No Deal website received the second largest average percentage of US visits, 13.33 percent, for the weeks ending September 29, 2007 - May 24, 2008. Following Deal or No Deal was ABCs Dancing with the Stars website that received 7.33 percent of visits and CBSs Survivor Micronesia website received 4.78 percent of visits. FOXs Americas Most Wanted website rounded out the top five visited shows receiving 3.86 percent of visits.

The results are from weekly Hitwise Conversions reports that rank the selected broadcast network television show websites, whether it is a stand-alone site such as American Idol or a section within a larger website such as Deal or No Deal. The show websites are ranked by market share of U.S. visits among all the websites included.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwises patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs and the Hitwise Data Center.