Lifestyle
Hitwise Lifestyle is Australia’s most sophisticated online targeting tool, providing you with unprecedented insight into the preferences and behaviour of online consumers.
With Hitwise Lifestyle, you can easily understand the demographics and social groups of the visitors to your site – as well as your competitors’ sites. Furthermore, Lifestyle is a robust planning tool allowing for the instant identification of sites that attract the highest concentration of your most desirable customers.
Benefits
With Hitwise Lifestyle, you receive accurate and unprecedented insights when targeting customers online, because it combines the breadth of the Hitwise database and the strength of Pacific Micromarketing Mosaic Segmentation data. Unlike other online customer profiling and targeting tools, Hitwise Lifestyle is:
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Actionable and comprehensive – For the first time, you can understand the psychographic and lifestyle profiles of a website’s user base for thousands of websites in the Hitwise database.
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Easy to use – Lifestyle insights are accessible from the Hitwise interface, designed expressly for marketers. Our experienced team of account managers are also available to assist clients in applying this data to their online businesses.
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Robust – Lifestyle data is available on thousands of websites and 160 industry categories within the Hitwise Australia service.
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Timely – Lifestyle is based on a four-week rolling average of Internet usage data and updated weekly.
Key Features
Hitwise Lifestyle is available as an addition to the Hitwise service and includes the ability to:
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Determine the lifestyle profiles of visitors to your website;
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Understand the lifestyle profiles of visitors to competitive websites;
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Search the Hitwise database for websites frequented by a specific social or life stage group.
What Mosaic Australia Type are this website’s users? (Traffic Share by Mosaic Australia Type)
In depth analysis of each lifestyle segment that visits competitive websites.
Search the Hitwise database for websites frequented by a specific social or life stage group.
Learn More
To learn more about how Hitwise Lifestyle can help you optimise your campaigns, contact Hitwise Australia for a demonstration on: 1800 816 997
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