Clickstream

Hitwise Clickstream data reports on where traffic comes from and goes to for a specific website.

There are a number of Clickstream reports available, including the Top 20 sites visited before and after visiting a website, Top 20 competitive sites, Top 10 Search Engines and Directories, Top 10 News and Media Websites, Top 10 Email and Communication Websites and Top Industries.  This information is crucial to understanding the marketing mix of your competitors' customer acquisition activities.  This information is also useful when identifying and evaluating online affiliate partners.

Below is an example of the top 10 websites 'upstream' and 'downstream' related to www.ebay.com.