Advertising Partnerships

"Hitwise helps take online media planning to a new level."

When considering online campaigns and sponsorships, better returns are achieved when an advertiser partners with websites that attract the advertiser's most profitable customers.   

Because only Hitwise collects comprehensive demographic and lifestyle “lifestage” and “socio-cultural” data on how millions of Internet users visit websites across 160+ industry categories, marketers can have access to unprecedented audience profiles of visitors to thousands of websites. 

For example, if a car insurance company wanted to uncover new online media opportunities, then based on identifying other websites who attracted their most profitable customers, here are some of the insights that can be uncovered with Hitwise.

• Does the audience profile of my most profitable customers match the audience profile of visitors to our website?
• Which other websites in the automotive – classified industry attract the audience profile of my most profitable customers?
• What are the offline media habits of my segments?  
• Do my competitors have active media relationships with these websites?
• After implementing a banner campaign, what percentage of my overall traffic did my media partner represent?
• Did my media partner provide me with a substantial percentage of new visitors to my website?
• Is my competitor advertising or partnering with publishers I am considering?

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